I enjoy fixing broken processes
I am the Director of Marketing Engineering at WhoKnows. I am the lead product and UX/UI designer responsible for coordinating and optimizing the digital marketing program, brand strategy and visual identity of the corporate website, marketing materials and core product (2015 release) for a Citrix and Intel-sponsored enterprise startup based out of Palo Alto, California. WhoKnows delivers a transformational enterprise collaboration and knowledge management experience. Its technology maps the skills, expertise, and internal/external relationships of every employee within an enterprise as well as the content and applications they use, then intelligently surfaces and recommends that information at an employee’s time of need.
Launching in Q1 2015.
Casual Weekdays is a social experiment aimed at aggregating a list of workplaces with and without dress codes to illustrate the need to reexamine tired corporate culture norms. We leverage LinkedIn’s API to enable employees who are frustrated by their company’s dress code to voice their opinion without any accusations of insubordination.
Tired of seeing merchandise of other NBA teams flooding the city despite having a top-ranked team in the Eastern Conference and the glacial pace (and obscene lack of creativity) of corporate marketing, I paired up with a friend to launch an inspired graphic design project committed to changing the face of Toronto basketball (preceding the “We The North” campaign). In less than a year, we’ve sold thousands of shirts; amassed thousands of followers; and had our merchandise worn by players, coaches, and the entire in-arena entertainment team for the Raptors. We’ve been frequently featured on NBA TV programs (The Starters, Open Gym, and The Hangout), pissed off Adidas, and received national press coverage multiple times. And we’re not done yet.
I host a podcast based out of Toronto that features monthly guests who speak on the experiences and circumstances that inspired them to pursue dream careers in fields most people neglect to consider being possible. The blog is a compilation of interviews, quotes, articles and the like that inspired me along the way. Guests include ESPN’s Grantland and Nate Silver’s FiveThirtyEight publisher David Cho, The Starters’ Tas Melas, Clippers center Spencer Hawes, Keys N Krates’ Jr. Flo, graphic designer Sophia Chang, music producer and podcast host Jason Stewart (Them Jeans) and many more. On the backburner until late 2015.